General14h ago
1 min read

Why Meta dropped the Ray Ban branding from its next glasses

With Apple looming and Snap stumbling, Meta is betting that its own brand can carry the weight Ray-Ban once did.

Inside Retail Asia

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Why Meta dropped the Ray Ban branding from its next glasses

For the better part of four years, Meta’s wearable ambitions wore a borrowed face. The company’s smart glasses arrived in the world dressed in Ray-Ban’s iconic silhouette, trading on a century of sunglass credibility to make a new category feel famil... [4326 chars]

Thursday, June 25, 2026

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